You are correct in thinking that the shelving in your business plays a big role in displaying your products and keeping things organized, but it can also be a determinant in how many sales you make. No matter what industry your business is associated with, factors such as how a shelf is organized, location of displays, and size of the shelving can often mean the difference between making a sale and a customer leaving without making a purchase. Below are simple strategies to use that have the potential to increase sales using just your retail display shelving.
1. More space for popular items
The last thing you would want to happen is a customer attending your store for a specific item and seeing the shelf empty. This could mean that you are sold out of the item altogether which would be beyond your control. However, it is a different story if you have the product in stock but were unable to stock enough of them due to insufficient shelf space. Make sure that your shelf setup has plenty of space to accommodate popular products and adjusting space as needed. This could mean taking more inventories and seeing what is selling more, ensuring that the item that is more popular has more space and is therefore more visible than the product that is less in demand.
2. Heavier items at the bottom
If you have your own retail store, you want to guarantee that a customer’s shopping experience goes as flawless as possible. For this reason, you need to be mindful of the display setup you have. Envision an elderly customer attempting to retrieve a very heavy item from a higher shelf. This situation would most definitely lead to a difficult shopping experience and could even result in a serious injury. Ensure that heavier items are on lower shelves to make shopping easier for the elderly and disabled. Also make sure that your shelving units can accommodate heavier items. Inspect the shelving units on a regular basis as storing heavy items on them for an extended period could result in warping and bending at the tabs that fit into the rack itself.
3. Keep similar items together
This seems like a no-brainer but it is not necessarily a practice embraced by all retailers and failing to do so can result in missed sales. Most customers looking to purchase a product want and appreciate the opportunity to compare the prices, features, and qualities of an item before buying. Keeping all like-minded items together gives this chance and allows for a more positive experience. Make sure that you have an appropriate amount of product on your shelves. Too few products will not give the customers enough options and they may look to your competitor to meet their needs. Too many products may confuse a customer and result in them leaving the premises empty-handed.
4. Organize for cross-selling opportunities
Cross-selling is an easy and effective way to increase sales and you can easily do so with your retail display shelving. This process means selling a product to an existing customer that complements the original product they attended the store for. For instance, a customer who comes in wanting to purchase a fishing pole also ends up buying a tackle box, a net, and some hooks. The customer did not plan on buying these items but because they were near his original intended purchase and were relevant, he bought them. Therefore, being aware of the setup of your retail shelves and how they relate to each other can allow for opportunities to cross-sell products which will lead to sales increases.