Here are a few statistics pertaining to the Internet and the average website:
- There are 3.26 billion Internet users in the world.
- The U.S. is ranked No. 25 in Internet penetration.
- This year, there will be more Internet traffic than previous years combined.
- The .com accounts for half of all domains.
- An estimated 37,000 websites are hacked each day.
These are quite the interesting statistics, huh?
Today, there are hundreds of millions of websites on the Internet. It is quite crowded, and it becomes increasingly difficult for any newcomers to stand out. For all of these new web portals, every digital measure must be employed, whether it’s to attract eyeballs or to track them.
Although the primary objective for any new website is to increase viewership, you have to hone in on your current crop of users in order to achieve that initial aim. You can learn a lot about your present audience, which can then lead you to boosting your readership by maximizing the measures you have already taken.
Here are five ways to track your website’s visitors in 2017:
1. The Basics of Web Analytics
You must first understand what it is that web analytics accomplishes. To the layman, it may seem creepy and perhaps unscrupulous, but web analytics helps websites amplify views.
Here are the few things that web analytics achieves:
- Finding out how visitors arrived at a website.
- Where you are browsing from (what country or city).
- How long you have stayed at the website.
- The final page you visited on the website.
These are just some of the elementary aspects of web analytics and visitor tracking.
2. Pay Attention to Traffic Sources
How exactly are people discovering your website? The answer lies in the traffic sources.
Here are the three main forms of traffic sources:
- Direct Navigation (typing your website directly).
- Referral Traffic (links to your website).
- Search Traffic (using a search engine).
This can also provide a glimpse into the success or drawbacks of your email or social media marketing campaigns. What do you need to improve upon or change immediately?
3. Search Engine Keywords & Terms
Search engine optimization (SEO) has greatly changed in recent years. One of them is how your visitors are using search engine keywords and terms. For instance, if you’re selling typewriters, you need to determine if visitors are keying in “type writers in St. Catharines” or “typewriters in St. Catharines.” It is up to you to conclude what is being used on Google or Bing.
4. What’s Going on with Your Exit Page?
An exit page is the final page a visitor has viewed on your website.
The exit page can provide a great deal of insight into your website. If you’re finding that a particular part of your website is too often the exit page then something needs to be done about it. It may also suggest that some visitors can’t find exactly what they’re looking for and leave.
5. Your Website’s Conversion Rate
What is your ultimate goal for your website? Do you want to sell products or services? Do you want to increase your email subscription list? Do you wish to get visitors to download your free ebooks? Whatever the case, you need to hone in on the conversion rate to measure your success.
Monitoring and tracking your website’s visitors has never been easy as it is today. With all of the analytics services, applications and tools available, you can deduce the who, what, where and when of your visitors, and then move on from there. It gives you a lead. Learning more about your viewers can be used to your website’s advantage.