Whether you work for a PR agency that helps businesses achieve greatness, or if you want to take your own business farther along, public relations marketing is a great way to do that.
Thanks to PR marketing, you’ll be able to get up close and personal with your target audience and help them see why your product is a great fit for them. Try our proven PR marketing techniques below to see growth in your business.
1. GET YOUR BUSINESS/PRODUCT IN FRONT OF AS MANY OTHER INDUSTRY PROFESSIONALS AS POSSIBLE
Yes, you want regular people (like you and me) to get to know your product so that they can use it for themselves. Industry professionals, on the other hand, are a tight knit group and they don’t share their secrets or their success with many people. But by talking about your business to them, a word of mouth buzz can begin. And things will only get better if you start racking up some awards for your business or product (submit to as many contests as possible). This can only happen if you get talking/submitting/pitching to industry greats, so get out there! Check out BR PR if you would like to learn more information.
2. ACCEPT OFFERS TO SPEAK IN PUBLIC…
…even if public speaking terrifies you. One of the absolute best ways to get yourself, your brand, and your product out there to people is to speak at conferences, on panels, and at conventions. People enjoy hearing about your product from, well, you. You are the one who knows the business best and a short talk (maybe with a few good jokes thrown in) will work wonders. There is almost no better way to promote great public relations.
3. WRITE GUEST ARTICLES AND BLOG POSTS
Is there a leading website or blog in your field of expertise? Then you should see if they are accepting article submissions and let your creativity and writing skills take off from there. However, definitely do not make the article a total sales pitch for your company and product – in fact, is is much better if you don’t mention those at all. It is better to submit great, helpful articles (while including a link to your website in your author bio) and wait for the comments and views to come in organically.
4. GET YOUR NAME OUT THERE AS MUCH AS POSSIBLE
Any good PR agency knows that name recognition is one of the most important tools you can have in your public relations marketing arsenal. When people recognize your name (in a positive way, that is – but we doubt you have to worry about that), they’ll be more likely to trust you, your business, and your products. Take the time to create online profiles for your business on various social media websites (a Facebook page, a Twitter account, and an Instagram feed are great places to start). Also, create listings on local, national, and international business directories. When people know your name, they’ll soon know your product too.