Catering has been around for a long time, but in recent years it has become a staple of the food and entertainment business. At its core, it is the process of preparing and serving food at a hotel or reception or remote location. But it’s not just about food anymore. It’s become an integral part of almost every event, part of the joy and entertainment of a wedding, party or office function. Most companies would not even consider having food prepared in-house for corporate events. Catering allows everyone to be free and have fun at the event and no one is burdened with the task of getting things ready or cleaning up afterwards.
1. Benefits of catering
Catering removes part of the stress from planning and carrying out a private or corporate event or evening. It saves time and energy so that the sponsors of the event have more of both for themselves. A great caterer can make even the smallest occasion memorable and the larger ones talked about forever. The food and its presentation can create just the right atmosphere that invites the participants to have a good time, feel good about the company they’re in, and have tons of good will towards the organizers and sponsors of the event.
So, how can you choose the right caterer for your event? Here are some characteristics of a caterers that might help you decide.
Ask to see samples of their food and its presentation. If you are planning a large event like a wedding or a reception, see if can’t get an actual taste of the proposed menu items. Ask for references from the catering company so that you check with their previous clients to see what they thought of the food. The food you order should be the food you receive.
3. Food safety
You should ask the caterer about their food safety plan and if they don’t have one, they are likely not the catering company for you. There are specific food regulations that they have to meet, and for which you are ultimately responsible. You do not want to risk the chance of your esteemed customers or relatives getting sick while they are supposed to b celebrating your event.
You can tell what kind of service a caterer will provide at your event by how they deal with you and your planning team. They should be attentive, courteous, and diplomatic with your guests so they should model that type of behaviour with you. They need to have superior communication and listening skills so that your wishes and desires end up being served to your attendees along with the food.
Creativity is a characteristic of all great caterers. They should have well-thought menus and presentation plans to offer for your consideration. After an initial discussion, they should also be able to modify their standard plans to give you exactly what you want. This should include meeting all dietary considerations and adapting the menu to allow for choices for all types of eaters and drinker including vegan and vegetarian as appropriate. You don’t want anyone to feel left out at your event.
This is one area where the ball is more in your court than the catering company. They will likely ask you for your food and drink budget very early in the process of planning your event. But they should also be able to suggest alternatives that can meet both your needs and your budget, without sacrificing the main theme of event. A good caterer will be able as well to point out some possible cost savings along the way and if anything changes to deviate from the plan or the budget, they should immediately bring that to your attention.