In the food industry, a product’s packaging is just as important as the contents. The packaging markets a product, facilitates long-distance transportation and prolongs its shelf-life.
Food packaging is a vibrant yet highly competitive industry. Manufacturers are usually on the lookout for innovative food packaging that provides consumers with increased convenience and a longer shelf-life. Consumers want value, novelty and innovation. The industry must continuously innovate in the trends in food packaging.
To maintain your A-game with the product, you need to be inspired by these eight current trends in food packaging industry:
Trend #1: On Brand
There is a current trend in food packaging towards communicating a brand’s story, which must resonate with the audience. It should also feature across various brand variations of a company. This is because consumers often gravitate towards products that sync with their lifestyle and dietary choices.
Defining a brand and telling its story has a significant impact on a company’s brand touchpoints, beginning with the packaging. Consistency in a brand’s story is one of the most effective ways of winning the trust of your customers.
Trend #2: Personalization
This is one of the leading current trends in food packaging. Most consumers appreciate the idea of buying personalized products. It makes them feel special and flattered.
Food personalization packaging is a modern reality. Personalized packages are most often used as gifts. As people buy products based on the personalized packaging, the packaging actually boosts sales. It becomes a profit centre rather than a cost centre.
Personalized packing is expensive for a small food business. It makes more economic sense to customize the package manually using boxes, gift tags, personalized bags or stickers. Personalization is appealing to buyers, however, so it should be considered. It burns your brand into the minds of customers.
Trend #3: Technology-Enabled Solutions
This is a nifty packaging trend. As a food packaging technique, technology-enabled solutions allow the printing of a product’s features via QR codes, NFC chips or smart labels. A customer can scan the codes or chips using their phones to get more information about a product.
Temperature, pH, quality, flavour and freshness can also be tracked on a product with this packaging. For example, granulation-based technology is used to retain the freshness of vital ingredients in healthy soups.
Smart packaging can add functionality and visual appeal to a product. For example, you can create alcohol packaging that has an alcohol sensor to be used to determine whether a consumer is too drunk to drive, which is a great safety feature.
Trend #4: Emotional Engagement
Most people want to be in the story and not just the product. They make a brand decision based on their own emotions.
In advertising and on social media, emotional consent is extremely popular. Some images might invoke nostalgia or reflect the brand’s vision or philosophy. Using graphics on the packaging can freeze a moment in time in terms of the theme. They can also add emotional appeal and sentimental capital.
Trend #5: Eco-Friendly
Food packaging materials have undergone changes to make them eco-friendly. For example, bio-degradable packing bags are substituting plastic packaging.
Edible packaging has been in the works for several years. Soon it will be rolled out en masse, and consumers will see a reduction in the amount of disposable waste.
Other advances to expect include an uptake of soy-based inks, compostable material and biodegradable plastics. Edible wrappers are used for packaging food, such as cookies, sandwiches, and ice cream. Other food wrappers feature natural materials such as tomatoes, rice paper, seaweed, wax-coated sugar, and potatoes.
Trend #6: Simple
Avoid applying flashy typefaces and cluttered designs. A design that makes use of bold colours and a simple, legible font helps a consumer interact with the packaging.
A clean, catchy, simple, affordable design highlights the value of a product. This principle has been applied in the design of packages for ketchup bottles, snack bars and food takeout. Some packaging designs list the ingredients in large font on the front. This is a perfect example of simplicity.
Trend #7: Transparent
There’s a push for transparency about food ingredients. With transparent packaging, companies can clearly show their products. Most consumers who are conscious of what they ingest choose transparent instead of opaque packaging.
The use of translucent and transparent packaging that features clear labelling has grown tremendously. Once consumers trust your product, your brand’s identity becomes more recognizable, which, in turn, bumps up your product sales.
Trend #8: Familiarity
Your brand must invoke trust from consumers. Once trust is lost, you’ve most likely lost them as well.
As demand for reliable premium food products rises, brands are changing their strategies. They are doing this through the adoption of design language used in safer, trusted and reliable industries such as real estate, law and finance.
The current trends in food packaging involve the use of bold typography in logo design, body copy and headline copy. A few years ago, this approach was taboo as brands thought themselves trendier, instead of aligning with the seemingly uncool industries.
The most important thing to consider when choosing a packaging is meeting your customers’ needs. People enjoy things that make their lives more comfortable and convenient. Food packaging is one of these things.